Description: The article presents the opportunities and benefits of collaborations between Insurtechs and traditional insurance companies. The article also tackles the challenges and pitfalls of said collaborations. It provides a framework of topics to address prior to entering a collaboration between the two parties as well as a list of pitfalls for all stakeholders to be aware of as the collaboration materializes.

Description: Align carrier, agent, and consumer definition(s) of DTC to establish a collective understanding for the affected parties. Understand why a direct-to-consumer approach may be important for carriers’ and distributors’ growth and development goals, tactics and strategies. Use the agreed-upon baseline and understanding of DTC’s importance to establish and agree upon reasonable expectations for its role in marketing, distribution, and product development and performance. Position carriers and distributors together to align sales, marketing and performance expectations and incentives for all parties to increase the possibility of outperforming in (and outside of) the DTC space; design sales, marketing and distribution systems and approaches to meet consumers where they are at; and expand current sales and cultivate new markets to remain relevant and magnify profiles in an ever-changing industry.