Description: Actuaries can empower their understanding of policyholder behavior with third party data. Modeling policyholder behavior should start from developing knowledge of who they are, instead of actuaries assuming what a rational behavior should be.

Description: Big data, predictive analytics, machine learning and AI will likely transform the insurance market and the actuarial profession. The actuarial profession is seeing changes many markets, including health and property and casualty. This article describes these trends and provides an introduction into what companies and the Society of Actuaries (SOA) are doing to adapt and capitalize on these trends.