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A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards
A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards Impaired annuities - a niche product marketed to people at the “at-need” edge of long-term care and ...- Authors: Steve Cooperstein
- Date: Dec 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: Long-Term Care News
- Topics: Annuities; Long-term Care
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Implications of the Perceptions of Post Retirement Risk for the Life Insurance Industry: Inside Track Marketing Opportunity, But Requiring Focused Retooling
Implications of the Perceptions of Post Retirement Risk for the Life Insurance Industry: Inside Track Marketing Opportunity, But Requiring Focused Retooling This is a research project discussing ...- Authors: Steve Cooperstein
- Date: Mar 2011
- Competency: External Forces & Industry Knowledge>External forces and business performance
- Topics: Annuities; Annuities>Marketing and distribution - Annuities; Economics>Behavioral economics; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care