Description: This literature guide provides a basic grounding for product development actuaries.

Description: The scope of nontraditional marketing, as viewed by the Nontraditional Marketing Section of the Society, continues to expand. Originally, it encompassed direct response, credit insurance, and payroll deduction. Recent emphasis has added marketing through through financial institutionsand through pre-need funeral plans. This literature guide provides the user with a summary of representative sources for marketing and product development information.