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A modern fable: The Actuary and the Marketers
A modern fable: The Actuary and the Marketers This article presents a fable about the issues that arise between marketers and actuaries in the product development process. Marketing and ...- Authors: Don Jackson
- Date: Jan 2004
- Competency: Communication; External Forces & Industry Knowledge; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession; Life Insurance>Pricing - Life Insurance