Description: Among the most outspoken of the life insurance industry’s authorities is Ronald Butkiewicz, president and CEO, Irish Life of North America ILONA. In speeches to industry groups, including a 1995 presentation to the Actuarial Society of Greater New York, Butkiewicz makes the challenging statement, 'American society doesn’t need the life insurance industry. I am also quick to add that I don’t think American society needs banks, either.' However, said Butkiewicz in an interview for this article, 'It does need our products.' The article goes on to explain how Butkiewicz sees life insurance becoming part of one, big financial services industry.

Description: This is an article about baby boomers and marketing communication. From News Direct, May 2006, Number 53.