Description: This is the third and final installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs. The article illustrates how traditional asset share calculations are not appropriate in this case.

Description: This article reports on a session at an underwritering meeting in which the panel included an actuary, an underwriter and a marketer. Each presented his point of view about the status of the insurance business and the difficulties of increasing production.

Description: Article The U.S. Government Cost Disclosure Report by Moorhead in The Actuary, June 1979, Volume 13, Number 6

Description: Discusses how competitive pressures are dramatically altering the distribution process for life insurance. Product pricing and client service are cornerstones in the changes to distribution.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: Discussion of work site mortality— including risk classification and underwriting methodology decisions which affect the appropriate mortality assumptions

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.

Description: The title is the theme of the SOA spring meeting on April 14 - 15, 1980. The meeting will focus the effects of changing outside forces on product development, pricing and distribution systems. Possible sessions are discussed.

Description: Read the Quo Vadis Reinsurance.

Description: discussion of a LIMRA survey on the quantity and types of recent product development efforts of life insurance companies and the considerations driving these efforts