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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some of the traditional profit measurement standards for direct marketing and then presents a more ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Worksite Marketing — A Channel Whose Time Has Come?
Worksite Marketing — A Channel Whose Time Has Come? This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.- Authors: UNKNOWN Mark L Trencher
- Date: Oct 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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To Infinity and Beyond! The Future of Insurance
To Infinity and Beyond! The Future of Insurance The article offers a discussion about future products, distribution, insurance laws, and contracts. Some ideas might not be possible today, but it ...- Authors: Application Administrator
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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How to Succeed in the Worksite Market
How to Succeed in the Worksite Market This article describes the four keys to successful worksite marketing: 1. Onsite selling either with group meetings or one-on one using professional ...- Authors: Al Barthelman
- Date: Dec 1998
- Competency: Results-Oriented Solutions
- Publication Name: Small Talk
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Accident insurance; Health & Disability>Critical illness insurance; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Affinity Marketplace for Actuaries
Affinity Marketplace for Actuaries This article describes various insurance products now offered to SOA members as an affinity group. Disability insurance;Major medical insurance;Marketing and ...- Authors: Dwayne Thompson
- Date: Sep 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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Around The World: Ghana Mobile Phone Insurance – Err, No – Mobile Life Insurance
Around The World: Ghana Mobile Phone Insurance – Err, No – Mobile Life Insurance International case study discussing life insurance in Ghana. Accident insurance; Marketing and distribution; ...- Authors: Greg Becker
- Date: Oct 2012
- Competency: External Forces & Industry Knowledge>Actuarial theory in business context; Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: Product Matters!
- Topics: Global Perspectives>Global markets; Health & Disability>Accident insurance; Life Insurance>Marketing and distribution - Life Insurance