Description: A basic principle of marketing suggests that using the preferred medium a consumer knows and trusts will have a direct impact on the way they make purchases and how one could—and should—sell to and interact with them.

Description: I’d like to start a movement to banish the term “life expectancy” from the retirement planning lexicon. It is one of the most abused and dangerously misunderstood concepts in retirement planning.

Description: A list of activities involving the Marketing and Distribution Section of the SOA.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.