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Lifetime Value/Lifetime Marketing
Lifetime Value/Lifetime Marketing 1993 SOA Annual Meeting, New York. This session was about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing.- Authors: H Shumrak, Bradley M Smith, Erich Sippel
- Date: Oct 1993
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Successful Bancassurance Programs - A Look Behind the Scenes
Successful Bancassurance Programs - A Look Behind the Scenes 1999 SOA Annual Meeting, San Francisco. Presenters, each offering a different perspective, discuss a case study involving a ...- Authors: James B Smith, Kerry Kixmiller, Kevin Crowe, Jack LaSalle, Bruce W Ferris
- Date: Oct 1999
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Variable annuities; Life Insurance>Marketing and distribution - Life Insurance; Public Policy