Description: This session is a primer on how to apply Gestalt psychology to display quantitative information to improve neural receptiveness. While much of brain functioning is still a mystery to psychologists and neuroscientists, we do understand a great deal about which parts of the brain engage or disengage given visual cues. Actuaries are often tasked with presenting very technical information and are prone to focus more on the substance of numerical data rather than a pictorial presentation based on neural preferences. This presentation will discuss how to display quantitative information more effectively tailored to these preferences.