Description: The chairperson for the marketing and distribution section discusses the section welcome call and outline future topics and themes for the year head.

Description: Chairperson’s column discussing the Marketing and Distribution Section initiatives.

Description: Feature article with the one main goal of trying to help actuaries to better see some of the changes that will be needed by their organizations during the coming decade. The author urges us to look for new ways to apply the old rules.

Description: Chairperson description of current MaD section activity and upcoming webcasts and other emerging section content

Description: As actuaries, we’re trained to see patterns in numbers and to design solutions that mitigate risk. But I can tell you from experience that while quantitative analysis and modeling are critical actuarial tools, looking at the numbers alone can lead to insurance products that don’t succeed in the real world the way the math says they “should.” With new digital technologies, we have more data at our fingertips than ever before, but I believe it’s equally as important to bring qualitative research methodologies into your product development process if you want to design solutions that meet real needs in the market. In this article, Amanda Turcotte shares what happens when qualitative research is neglected or ignored, what happens when you incorporate it into the product design process, and how to implement qualitative research practices in your organization.

Description: An actuary learns a lot about marketing when he took it on himself to rebrand a consulting service.