Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: This paper considers recent accidental death mortality experience applicable to both ordinary life policies and other accident products, presents a possible new valuation accidental death benefits mortality table for U.S. business, and provides several sources for actuaries interested in more information about accidental death mortality.