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  • Marketing and Distribution: Who Sells and Distributes
    Marketing and Distribution: Who Sells and Distributes Feature article clarifying terms used in life insurance distribution 7/1/2020 12:00:00 AM ...

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    • Authors: Nickolas Ortner
    • Date: Jul 2020
    • Competency: Communication
    • Publication Name: News Direct
    • Topics: Life Insurance
  • The New Product Notebook
    The New Product Notebook This article presents the idea that a New Product Notebook, which contains all of the aspects of a product's development and is accessible to all involved, can make ...

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    • Authors: Society of Actuaries
    • Date: Jan 2007
    • Competency: Communication; Relationship Management
    • Publication Name: News Direct
    • Topics: Actuarial Profession; Annuities; Life Insurance
  • Risk Perception and Life Insurance Sales: Lessons From COVID-19
    Risk Perception and Life Insurance Sales: Lessons From COVID-19 Behavioral science reveals that consumers tend to assess risk emotionally, through perceptions rather than calculations. So, will ...

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    • Authors: Matt Battersby
    • Date: May 2021
    • Competency: Communication; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • A modern fable: The Actuary and the Marketers
    A modern fable: The Actuary and the Marketers This article presents a fable about the issues that arise between marketers and actuaries in the product development process. Marketing and ...

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    • Authors: Don Jackson
    • Date: Jan 2004
    • Competency: Communication; External Forces & Industry Knowledge; Relationship Management
    • Publication Name: News Direct
    • Topics: Actuarial Profession; Life Insurance>Pricing - Life Insurance
  • Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
    Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications This is an article about baby boomers and marketing communication. From News Direct, May ...

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    • Authors: Carrie Hollenberg
    • Date: May 2006
    • Competency: Communication
    • Publication Name: News Direct
    • Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance