Description: In this article, the Society of Actuaries Executive Director discusses what the SOA is doing to build stronger ties with members and candidates. The efforts include the use of social media, the posting of articles, news, updates and videos more regularly on the SOA blog, the introduction of the first SOA mobile app, and access to the SOA's Online Membership Directory is now available via smartphone. Following the article is a list news articles involving the actuarial profession, a list of professional development opportunities, recommended readings and a list of actuarial e-courses.