Description: In a recent Society of Actuaries' regional meeting, there was a discussion on an age-old actuarial problem. Within the same company, should the return on equity ROE target vary by profit center depending upon the risk of the profit center? For example, should company management demand a different ROE from the Group Health line than from the Ordinary Life line?

Description: This paper presents the application of the asset share technique of pricing to Home Equity Line of Credit insurance. The paper's objective is to provide useful tools when developing a new HELOC product including projections for marketing and underwriting, distinctions between desirable and undesirable product design features, and development of premium rate structures. From Actuarial Research Clearing House 1990, VOL. 2