Description: From a panel discussion session at the Spring regional meeting of the Society of Actuaries held in Atlanta, Georgia, May 24-25, 1999 Panelists discuss two of the measurements actuaries are using to evaluate direct response products: customer lifetime value and embedded values.

Description: 1999 SOA Annual Meeting, San Francisco. Presenters discussed ways in which nontraditional methods of distributing insurance products are continuing to evolve and offered their views on where that evolution may lead for the industry.

Description: This panel discussion examines marketing distribution systems, discussing the marketing problems and opportunities facing life insurers. From the 1977 Record, Vol. 3, No. 3.

Description: This panel discussion was presented at the SOA's 1976 Spring Meeting in Washington D.C. The topic of discussion was Individual Life Products, current economics, inflation, the responsibility of the actuary, and guides to professional conduct.

Description: Presented at June 1985 Spring Meeting. This session discussed: Demutualization process overview, Considerations, Current developments - Society of Actuaries committee New York legislation, Accounting for the demutualized company, How investment analysts will view the demutualized company.

Description: This panel discussion session focuses on activities related to deferred annuities including methods of reflecting fluctuating interest rates in amounts credited to contract-holders, recent product design innovations, and reserves.

Description: This session at the SOA 1998 Maui I Spring Meeting presents the concept of marketing to current policyholders, the benefits of such, and a model for success.

Description: From a session at a meeting of the Society of Actuaries held in San Diego, CA, June 22-23, 2000 A discussion of risk management issues of particular relevance for e-commerce insurance products.

Description: From a session at the Spring meeting of the Society of Actuaries held in San Antonio, Texas, June 14-15, 2004. Panel members from the sales and marketing disciplines discussed their best and worst experiences in bringing an innovative product to market and share insights on how to best develop a working relationship within the product development team.

Description: This session from the 1995 SOA New Orleans Meeting discusses what constitutes the senior market, the trends, the needs of seniors, how to access the market and market segmentation. From the Record of the Society of Actuaries, Vol. 21, No. 1.