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Marketing Trends - Smaller Companies - Mass Marketing
Marketing Trends - Smaller Companies - Mass Marketing This is discussion about the impact of mass marketing has on smaller companies. From Transactions of Society of Actuaries 1969, Vol. 21 Pt.- Authors: William H Aitken, Harold W Black, William J Bryan, John C Burns, Anthony J Houghton, John M Loftis, Chandler L McKelvey, Anna M Rappaport, Harold E Ruck, Richard W Ziock, William R Battle
- Date: Apr 1969
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Health & Disability>Disability insurance; Life Insurance>Marketing and distribution - Life Insurance
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Agency-Actuarial Cooperation
Agency-Actuarial Cooperation This discussion reviewed: A. Measures used by smaller companies to deal with below average policy persistency rates, B. The extent to which smaller ...- Authors: James F MacLean, Ralph P Walker, Harold R Lawson, J. Arthur Greenwood, Herbert H Blakeman, Stuart F Conrod, Application Administrator
- Date: Jun 1954
- Competency: Results-Oriented Solutions>Actionable recommendations
- Publication Name: Transactions of the SOA
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Accident insurance; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance