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Direct Marketing: Part 1—Analysis of Solicitations
Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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E-term: Channel Management and Other Implications
E-term: Channel Management and Other Implications This article discusses various approaches currently being used to sell term insurance over or with the assistance of the internet. E-commerce; ...- Authors: Application Administrator
- Date: Sep 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Term life; Life Insurance>Marketing and distribution - Life Insurance
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Direct Insurance Sales Using Microeconomics - Overcoming Asset Share Pricing Criteria
Direct Insurance Sales Using Microeconomics - Overcoming Asset Share Pricing Criteria This is the third and final installment of an article about using microeconomics and the concepts of embedded ...- Authors: Robert E Winawer
- Date: Jan 2003
- Competency: External Forces & Industry Knowledge; Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Optimizing the Prospect's Brand Passage
Optimizing the Prospect's Brand Passage This article discusses how a prospect passes from step to step through the sales process until becoming a customer, and how brand plays a significant ...- Authors: Susan Linder
- Date: Jan 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Who Will Save Life Insurance in Five Years?
Who Will Save Life Insurance in Five Years? The author reviews trends in the advisor marketplace, a broader view than just traditional life insurance agents. He encourages life insurance ...- Authors: Richard Berry
- Date: Sep 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Insurance Brokerage Fee Income Among Bank Holding Companies In 2008
Insurance Brokerage Fee Income Among Bank Holding Companies In 2008 Discussion of what bank holding companies earned in insurance brokerage fee income in 2008. Marketing and distribution; ...- Authors: Michael D White
- Date: Sep 2009
- Competency: External Forces & Industry Knowledge>External forces and business performance
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Selling Insurance Six Feet Apart Redux
Selling Insurance Six Feet Apart Redux As part of the SOA’s July 22, 2020, COVID-19 Virtual Symposium, Marketing and Distribution (MaD) Section Council members presented “Selling Insurance Six ...- Authors: Nickolas Ortner
- Date: Oct 2020
- Competency: External Forces & Industry Knowledge; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Marketing and distribution - Life Insurance
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Bancassurance, A Global Perspective
Bancassurance, A Global Perspective This article gives a synopsis of a presentation about bancassurance around the world. Marketing and distribution; 10043 1/1/1999 12:00:00 AM ...- Authors: Jeffrey Klanderman
- Date: Jan 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Global Perspectives; Life Insurance>Marketing and distribution - Life Insurance
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Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels
Direct/Tech: The Emerging Taxonomy of Insurance Distribution Channels This article looks at the attitudes of insurance companies toward using technology for assisting in sales and marketing of ...- Authors: UNKNOWN Mark L Trencher
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Managing Non-Life Insured Products Sold Through Auto Dealers Part II — Gap
Managing Non-Life Insured Products Sold Through Auto Dealers Part II — Gap Managing Non-Life Insured Products Sold Through Auto Dealers Part II — Gap from NewsDirect Newsletter, October 2001, ...- Authors: Society of Actuaries
- Date: Oct 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance