Description: Full version of NewsDirect Newsletter, Spring 1999, Issue No.31.

Description: The First Product Development Actuary Seminar by Jay Jaffe from NewsDirect Newsletter, October 2001, Issue No. 38.

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: Full version of NewsDirect Newsletter, September 2002, Issue No. 41.

Description: This article summarizes a session at a recent SOA meeting that featured numerous short presentations on underwriting ideas. The focus was on areas such as, process improvement, improved underwriting information, middle market penetration, and organizational issues.

Description: This article discusses ideas for a long-term Customer Value Program.

Description: Full version of NewsDirect Newsletter, May 2002, Issue No. 40.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: This article notes the available pulications from Hank George, an underwriting expert, that will help keep you up to date on the subject.