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A Database Marketer’s Dilemma: When To Stop Marketing?
A Database Marketer’s Dilemma: When To Stop Marketing? This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Speed Underwriting: At Least 10 New Ideas in 90 Minutes
Speed Underwriting: At Least 10 New Ideas in 90 Minutes This article summarizes a session at a recent SOA meeting that featured numerous short presentations on underwriting ideas. The focus was ...- Authors: Jay Jaffe
- Date: Jan 2008
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Underwriting - Life Insurance
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Long-Term Customer Value Not Just Policyholders
Long-Term Customer Value Not Just Policyholders This article discusses ideas for a long-term Customer Value Program. Marketing and distribution; 10046 4/1/1999 12:00:00 AM ...- Authors: Jay Jaffe
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some of the traditional profit measurement standards for direct marketing and then presents a more ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Keeping Current about Underwriting
Keeping Current about Underwriting This article notes the available pulications from Hank George, an underwriting expert, that will help keep you up to date on the subject. Morbidity rates= ...- Authors: Jay Jaffe
- Date: Jun 2007
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Underwriting - Life Insurance
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Academics Confirm Wisdom of Customer Lifetime Value
Academics Confirm Wisdom of Customer Lifetime Value This article discusses customer lifetime value CLV programs for insurance companies and their benefits. Acquisition expenses;Lapse ...- Authors: Jay Jaffe
- Date: May 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Quantitative Marketing for Actuaries
Quantitative Marketing for Actuaries This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.- Authors: Jay Jaffe
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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A New Senior Benefit
A New Senior Benefit Updating relevancy of accidental death insurance for seniors accident insurance;Direct marketing;Product develoipment 6442476197 5/1/2017 12:00:00 AM ...- Authors: Jay Jaffe
- Date: May 2017
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance