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  • Preneed Market Trends—Reflecting on the 2022 Life Insurance Council’s LIC Preneed Forum
    Preneed Market Trends—Reflecting on the 2022 Life Insurance Council’s LIC Preneed Forum There are two key trends in the preneed and final expense insurance market, the first being small ...

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    • Date: Aug 2023
    • Competency: Results-Oriented Solutions; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Life Insurance; Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Life Insurance>Preneed
  • Mobile Technology for the Life Insurance Producer: Is It a Fad or the Future? Carrier-produced apps are becoming the industry standard
    Mobile Technology for the Life Insurance Producer: Is It a Fad or the Future? Carrier-produced apps are becoming the industry standard Ignoring the mobile technology revolution may place ...
    • Authors: Karen Monks
    • Date: Sep 2012
    • Competency: Communication>Difficult message delivery; Communication>Written communication; External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>Internal forces and business performance; Technical Skills & Analytical Problem Solving>Innovative solutions
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>Software
  • Interview with a Marketing Actuary: Product Innovation Tailored to Client Needs
    Interview with a Marketing Actuary: Product Innovation Tailored to Client Needs Most product and sales actuaries work with distribution without actually being in distribution themselves. Martin ...
    • Authors: Kelly Rabin, Martin Ruby
    • Date: May 2015
    • Publication Name: News Direct
  • The Basics of Simplified Issue Marketing and Distribution
    The Basics of Simplified Issue Marketing and Distribution This article contends one of the keys to reaching the middle market with a life insurance solution is marketing quality simplified issue ...
    • Date: Sep 2014
    • Publication Name: News Direct
  • Increasing Your Prospect Response Rates by 34%
    Increasing Your Prospect Response Rates by 34% This article discusses the use of product databases to increase response rates from direct mail campaigns. The concept includes renting name lists ...

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    • Date: May 2006
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • MAD Sponsors Distribution Trends Session at 2006 Life Spring Meeting
    MAD Sponsors Distribution Trends Session at 2006 Life Spring Meeting The Marketing and Distribution Section sponsored a session on Distribution Trends at the 2006 Life Spring Meeting. The section ...

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    • Authors: Robert Stone
    • Date: Sep 2006
    • Publication Name: News Direct
  • Chairperson's Corner - Method to our MADness
    Chairperson's Corner - Method to our MADness This is an editorial about the new format of the newsletter and impetus behind it. N/A; <!-- InstanceBeginEditable name="Header" --> ...

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    • Authors: Van Beach
    • Date: May 2006
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Actuarial Profession
  • Chairpersons Corner
    Chairpersons Corner This Chairpersons Corner announces the first "unbundled" edition of NewsDirect. <!-- InstanceBeginEditable name="Header" --> Chairpersons Corner <!-- ...

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    • Authors: Van Beach
    • Date: May 2006
    • Publication Name: News Direct
  • Banks Sell Life Insurance? That’s News to Me!
    Banks Sell Life Insurance? That’s News to Me! This article discusses the fact that consumers at large do not know that banks sell life insurance. Banks are encouraged to develop a more focused ...

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    • Authors: Patrick T Leary
    • Date: Jun 2008
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • Chairperson’s Corner
    Chairperson’s Corner The chairperson for the marketing and distribution section discusses the section welcome call and outline future topics and themes for the year head. Life Insurance Marketing ...

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    • Authors: Chris Siudzinski
    • Date: Apr 2024
    • Competency: Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Actuarial Profession; Actuarial Profession>Alternative careers
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