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VLI - The Answer To A Marketing Dilemma?
VLI - The Answer To A Marketing Dilemma? Reviews the book 'The Life Insurance Industry's Marketing Dilemma,' by Richard Johns about the transition of Variable Life Insurance ...- Authors: Walter N Miller
- Date: Jan 1978
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: The Actuary Magazine
- Topics: Life Insurance; Life Insurance>Marketing and distribution - Life Insurance