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Selling MaD’s Value Proposition
Selling MaD’s Value Proposition An actuary is not the first professional one would normally think to seek out if they had a marketing or distribution question. One of my goals for this year was ...- Authors: Douglas Bennett
- Date: Sep 2013
- Competency: Communication>Difficult message delivery; Leadership>Thought leadership
- Publication Name: News Direct
- Topics: Actuarial Profession>Professional associations; Life Insurance>Marketing and distribution - Life Insurance
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A Perspective on New Products: From Development to Distribution
A Perspective on New Products: From Development to Distribution Essential elements of success in the life and health insurance industry are good products that are well sold. ; By: Sheila Matheson ...
- Authors: Sheila Matheson
- Date: Sep 2012
- Competency: Results-Oriented Solutions>Actionable recommendations; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: News Direct
- Topics: Actuarial Profession>Best practices; Life Insurance>Marketing and distribution - Life Insurance
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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications This is an article about baby boomers and marketing communication. From News Direct, May ...
- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance