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Increasing Your Prospect Response Rates by 34%
Increasing Your Prospect Response Rates by 34% This article discusses the use of product databases to increase response rates from direct mail campaigns. The concept includes renting name lists ...- Date: May 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Banks Sell Life Insurance? That’s News to Me!
Banks Sell Life Insurance? That’s News to Me! This article discusses the fact that consumers at large do not know that banks sell life insurance. Banks are encouraged to develop a more focused ...- Authors: Patrick T Leary
- Date: Jun 2008
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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The Impact of Distribution on the Individual Life and Annuity Industry
The Impact of Distribution on the Individual Life and Annuity Industry This article discusses the changes in the marketing and distribution of lindividual life and annuity products. It ...- Authors: Marianne C Purushotham
- Date: Jun 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: The Actuary Magazine
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Customers for a Lifetime
Customers for a Lifetime This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect ...- Authors: Arthur Middleton Hughes
- Date: Jun 2007
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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A Strategic Analysis of the US Life Insurance Industry Part 1 Customers
A Strategic Analysis of the US Life Insurance Industry Part 1 Customers This is the first article in a four-part series. In this series of articles, analysis of the U.S. life insurance ...- Authors: Narayan S Shankar
- Date: Apr 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: The Actuary Magazine
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Avoiding Common Marketing Mistakes In An Internet World
Avoiding Common Marketing Mistakes In An Internet World This article states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer, and 20 percent to ...- Authors: Warren A Hunter
- Date: Jun 2007
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Trends in Life Insurance 2022: How the Industry Has Changed
Trends in Life Insurance 2022: How the Industry Has Changed The life insurance industry has experienced dramatic changes since the onset of COVID-19 in March 2020. Growing competition, a rise in ...- Authors: Amy Karafin
- Date: Apr 2022
- Competency: External Forces & Industry Knowledge
- Publication Name: Reinsurance News
- Topics: Life Insurance; Life Insurance>Pricing - Life Insurance; Life Insurance>Term life; Life Insurance>Underwriting - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Life Insurance>Claims - Life Insurance; FinTech & InsurTech; FinTech & InsurTech>Underwriting - FinTech & InsurTech; Life Insurance>Accelerated underwriting
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Results of the 2022 SOA Reinsurance Section Life Reinsurance Survey—Reaching an Inflection Point for Future Surveys
Results of the 2022 SOA Reinsurance Section Life Reinsurance Survey—Reaching an Inflection Point for Future Surveys The article summarizes the results of the 2022 U.S. and Canadian Life ...- Authors: Anthony Ferraro, Lloyd Spencer
- Date: Oct 2023
- Competency: External Forces & Industry Knowledge
- Publication Name: Reinsurance News
- Topics: Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Reinsurance
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One Stop Shopping-Gas Stations Sell Insurance?
One Stop Shopping-Gas Stations Sell Insurance? Now that small television screens are available on gas pumps, this article explores whether this is a good advertising medium for insurance.- Authors: Meg Weber
- Date: Jan 2008
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Why Your Last Direct Mail Campaign Flopped...And One Strategy Guaranteed to Produce Better Results With Less Effort
Why Your Last Direct Mail Campaign Flopped...And One Strategy Guaranteed to Produce Better Results With Less Effort In the face of declining response rates from direct mail campaigns, the author ...- Authors: Jeremiah Desmarais
- Date: Sep 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance