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Rational Ignorance and the Protection Gap: Is There a Cure?
Rational Ignorance and the Protection Gap: Is There a Cure? Article describes the concept of Rational Ignorance and suggests that recognizing this issue in the life insurance industry might ...- Authors: Ronald Poon-Affat
- Date: Mar 2021
- Competency: Communication
- Publication Name: Reinsurance News
- Topics: Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Risk Perception and Life Insurance Sales: Lessons From COVID-19
Risk Perception and Life Insurance Sales: Lessons From COVID-19 Behavioral science reveals that consumers tend to assess risk emotionally, through perceptions rather than calculations. So, will ...
- Authors: Matt Battersby
- Date: May 2021
- Competency: Communication; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications This is an article about baby boomers and marketing communication. From News Direct, May ...
- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance