Description: Imagine that the insurance purchase process is a bridge. The customer is coming from one direction and crossing the bridge and the insurer is coming from the other side. The point at which they meet is the transaction point. At one time, customers were willing to completely cross the bridge to get to the insurer. They knew that they needed insurance, and like any retail purchase, they would “travel” to make it happen. Today, the insurers are normally the ones “journeying” across the bridge. This is the future of insurance — useful, convenient, intelligent protection that does its best analytic and protective work on the client-side of the bridge.

Description: Letter from the editor, outlining the theme and providing a brief description of each article within this edition of NewsDirect.

Description: This article presents information about the various cohorts within society today, e.g. Baby Boomers or Gen-X, and how these groups can affect a marketing program.