Description: Editorial discussing the tumultuous insurance industry and current financial crisis.

Description: The science of behavioral economics explains shifts in social actions and behaviors. Behavioral economics studies how people actually behave in given circumstances—not what they did in the past or say they might do in the future, but how they are likely to behave now. It examines rational and irrational thought as well as unconscious motivations to arrive at a more nuanced understanding of consumer behavior. Could the insurance industry utilize behavioral economics as a way to potentially increase consumer desire to buy life insurance?