Description: Managing Non-Life Insured Products Sold Through Auto Dealers Part I - Vehicle Service Contracts by John Kerper from NewsDirect Newsletter, Summer 2001, Issue No. 37.

Description: This article is a short summary of an essay on using microeconomics and Embedded Value concepts in evaluating direct marketing programs.

Description: This article discusses jet issued life insurance, which marries the speed and simplicity of a simplified issue product with the higher face amounts and competitive premiums of a fully underwritten product.

Description: This article describes how Transamerica built internet based technology to support term sales through a mutual fund company and demonstrates the sales support value of the internet for an insurance company.

Description: This article discusses agent-driven direct mail marketing, the economics of this approach, and how to obtain agent buy-in.

Description: Discussion of distributing life insurance through banks.

Description: Feature article discussing how technology can speed up and improve the accuracy of the the underwriting process. The distinction between rules and guidelines is discussed.

Description: Trends in the Marketing and Distribution of Life Insurance products.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.