Description: This article focuses on how a manager should focus on 'influencing' to get their team to be as high-performing as possible.

Description: How do you distinguish yourself and your team, and make their contributions stand out? By articulating your 'superpower' in a natural way. Learn how.

Description: Principle #4: People make buying decisions based on emotion and justify these decisions with logic. To be influential, we need to take into account both logic and emotion. Of the two, emotion is a much more powerful motivating force. Unfortunately, too many people ignore the emotional component and focus solely on logic - neglecting what compels people to buy.