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Segmentation And Market Specialization
Segmentation And Market Specialization This session from the 1983 SOA Spring Meeting discusses the adoption and implementation of a segmentation and market specialization strategy. Two examples ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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The Marketing Front
The Marketing Front 1993 SOA Spring Meeting, Boston. This session is about the marketing front, including demographic trends, impact on products, market research, market segments and ...- Authors: Thomas Marra, H Shumrak, Richard D Jameison
- Date: May 1993
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
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Around The World: Ghana Mobile Phone Insurance – Err, No – Mobile Life Insurance
Around The World: Ghana Mobile Phone Insurance – Err, No – Mobile Life Insurance International case study discussing life insurance in Ghana. Accident insurance; Marketing and distribution; ...- Authors: Greg Becker
- Date: Oct 2012
- Competency: External Forces & Industry Knowledge>Actuarial theory in business context; Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: Product Matters!
- Topics: Global Perspectives>Global markets; Health & Disability>Accident insurance; Life Insurance>Marketing and distribution - Life Insurance