Description: There are two key trends in the preneed and final expense insurance market, the first being small independently held preneed insurance companies presenting attractive acquisitional benefits and secondly, changing consumer attitudes may drive increased final expense activity in the future.

Description: This article discusses the use of product databases to increase response rates from direct mail campaigns. The concept includes renting name lists for a year, appending demographic information, and using a model to better target prospects.

Description: This article reports on a session at an underwritering meeting in which the panel included an actuary, an underwriter and a marketer. Each presented his point of view about the status of the insurance business and the difficulties of increasing production.

Description: This article is a summary of a session at the SOA 1997 Annual Meeting that focused on opportunities for selling insurance and annuities through banks.

Description: This is an appraisal of changes from a previous edition of the book, Actuarial Phases of Marketing Operations-Individual Life and Health, by the Society of Actuaries and LIMRA.

Description: Panel discussion from the April 1982 Society of Actuaries meeting in Houston on the topic of the financial services industry and its response to inflation and deregulation. Topics included: 1. Industry reconfiguration, relative competitiveness of various segments of the industry. 2. New products and technological advance 3. Impacts on the life insurance industry. a. Bank marketing of insurance products b. Investment and bank products marketed by insurers

Description: Presented at October 1985 Annual Meeting. Discusses the regulatory environment, investment crossover opportunities, types of distribution alternatives, corporate culture obstacles, agency only versus risk sharing opportunities.

Description: Research managers from prominent non-traditional marketing companies discuss: Structure and composition of research units, methods currently used to conduct research, and specific examples of activities. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: Discusses markets, how they were affected over the years by changes in tax laws, plans of insurance, pre- and post-sale illustrations, underwriting, field compensation, and administration. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: In this article, we discuss the future of wearable technology in life insurance. Evidence from recent research shows that low levels of physical activity, as measured by steps per day indicate much higher mortality risk while higher levels of activity correspond with lower risk. The article shares insights of how insurers can use wearables to innovate by improving the customer journey, expanding insurability, engaging customers, promoting healthy lifestyles and improving risk assessment. Lastly, we discuss the challenges and considerations when using new data and technology to ensure success.