Description: This article will be looking at key leadership principles which help in understanding how someone responds at different levels of tension. The article identifies the five levels of tension and the accompanying physical, tonal and verbal cues. These principles are from the ChangeWorks and MasterStream systems developed by T. Falcon Napier.

Description: Principle #4: People make buying decisions based on emotion and justify these decisions with logic. To be influential, we need to take into account both logic and emotion. Of the two, emotion is a much more powerful motivating force. Unfortunately, too many people ignore the emotional component and focus solely on logic - neglecting what compels people to buy.