Description: This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new technology offers new options for these cards.

Description: This article is based on a presentation made by Ron Kleiman at the Annual Conference of the Professional Insurance Marketing Association PIMA regarding the obstacles and a solution to worksite marketing sales.

Description: Discussion of the selling of life insurance to the middle income market through banks and with the support of new technologies and underwriting processes.

Description: This article discusses using simplified issue underwriting to sell term insurance to the middle market.

Description: This articles looks at how life insurance companies can profitably address the middle market.

Description: This article looks at how insurance companies are viewing the use of the internet for sales purposes in these early days of the development of this market place.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: This article looks at the public's difficulty in recognizing what they need to achieve financial security and how the insurance industry's products fulfill those needs.

Description: Tips for startup insurance companies.

Description: This article is a summary of interviews that were conducted with independent life insurance agents earlier this summer that describes their thoughts on the changes, challenges, and outlooks on selling life insurance during the COVID pandemic.