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What Are The New Niches In Direct Response Marketing?
What Are The New Niches In Direct Response Marketing? This session discussion is about the new niches in direct response marketing such as new products, database marketing and relationship ...- Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Lifetime Value/Lifetime Marketing
Lifetime Value/Lifetime Marketing 1993 SOA Annual Meeting, New York. This session was about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing.- Authors: H Shumrak, Bradley M Smith, Erich Sippel
- Date: Oct 1993
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
Contrasting the Product Development Process between Traditional and Non-Traditional Marketing Discusses strategic pricing and product development [as employed by a niche marketer], differences in ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance