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Marketing Trends - Smaller Companies - Mass Marketing
Marketing Trends - Smaller Companies - Mass Marketing This is discussion about the impact of mass marketing has on smaller companies. From Transactions of Society of Actuaries 1969, Vol. 21 Pt.- Authors: William H Aitken, Harold W Black, William J Bryan, John C Burns, Anthony J Houghton, John M Loftis, Chandler L McKelvey, Anna M Rappaport, Harold E Ruck, Richard W Ziock, William R Battle
- Date: Apr 1969
- Competency: External Forces & Industry Knowledge
- Publication Name: Transactions of the SOA
- Topics: Health & Disability>Disability insurance; Life Insurance>Marketing and distribution - Life Insurance
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New Company Probelms
New Company Probelms This discussion at the 1967 Annual Meeting is about issues facing new companies including the areas of marketing, personnel, capital and surplus, financial projections, and ...- Authors: Joseph Austin, Charles G Bentzin, William A Brown, John J Byrne, Thurston P Farmer, John S Fry, Melvin L Gold, John E Hearst, James W Kemble, D Alan Little, Chandler L McKelvey, Lawrence Mitchell, Claude Y Paquin, Anna M Rappaport, Alan Richards, C David Silletto, Robert C Tookey, Frederick S Townsend, Charles F B Richardson, Milton F Chauner, John G Selig, Allen L. Mayerson, E Forrest Estes
- Date: Oct 1967
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: Transactions of the SOA
- Topics: Life Insurance