Description: This session discussion is about the new niches in direct response marketing such as new products, database marketing and relationship marketing. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: Presented at October 1985 Annual Meeting. This session discussion is about marketing opportunities, marketing techniques, product selection and design.

Description: This article presents the mathematics for evaluating direct marketing test programs.

Description: Third in a series giving an overview of direct marketing.

Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.

Description: Presented at May 1996 Spring Meeting. Discusses how marketers are pushing the distribution frontiers of insurance and financial services: technology utilized, what is successful, product and service implications.

Description: Presented at May 1986 Spring Meeting. This session discussion is about marketing arrangements and mergers with non-insurance the financial institutions.

Description: Discusses strategic pricing and product development [as employed by a niche marketer], differences in marketing and pricing between traditional and non-traditional marketing, and the reasons for differences in product and product development process between traditional and non-traditional distribution systems. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.