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Nontraditional Marketing: The Next Fifty Years
Nontraditional Marketing: The Next Fifty Years 1999 SOA Annual Meeting, San Francisco. Presenters discussed ways in which nontraditional methods of distributing insurance products are ...- Authors: Jay Jaffe, Dan Snyder, II Walter H. Roder, John C Adiletti
- Date: Oct 1999
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications
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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some of the traditional profit measurement standards for direct marketing and then presents a more ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance