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A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards
A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards Impaired annuities - a niche product marketed to people at the “at-need” edge of long-term care and ...- Authors: Steve Cooperstein
- Date: Dec 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: Long-Term Care News
- Topics: Annuities; Long-term Care
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A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards
A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards This article describes the attempt to discover a product for the elderly already receiving long term care, which ...- Authors: Steve Cooperstein
- Date: Jan 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Payout annuities