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  • A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards
    A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards Impaired annuities - a niche product marketed to people at the “at-need” edge of long-term care and ...

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    • Authors: Steve Cooperstein
    • Date: Dec 2003
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Long-Term Care News
    • Topics: Annuities; Long-term Care
  • A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards
    A Niche Product and Its Marketing —A Tale of Trials, Tribulations and Rewards This article describes the attempt to discover a product for the elderly already receiving long term care, which ...

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    • Authors: Steve Cooperstein
    • Date: Jan 2003
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Payout annuities