Description: This article discusses how publicly traded companies fail to realize their full potential due to a lack of clarity in identifying which shareholders they are trying to serve, especially when viewing short term versus long term goals.

Description: Identity theft protection can be offered easily through many different distribution channels because ID theft protection is not considered an insurance product. Marketing to consumers directly via point of sale, direct marketing or worksite marketing are all viable alternatives. From News Direct, September 2005, Issue No. 51.