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  • Trends and Events in Lead Generation
    Trends and Events in Lead Generation Panelists discuss various aspects of lead generation, including database development and management, market segmentation, and marketing techniques. From the ...

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    • Authors: Joseph Brennan, Jay Jaffe, John J Harrison
    • Date: Oct 1997
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance>Marketing and distribution - Life Insurance