Description: This session discussion is about the new niches in direct response marketing such as new products, database marketing and relationship marketing. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: Article from The Actuary, June 1999 – volume 33 - Issue 6: Independent brokerage agencies have been the alternative distribution system of choice by life insurers using methods other than the career agency system to bring products to market.

Description: This is discussion about the impact of mass marketing has on smaller companies. From Transactions of Society of Actuaries 1969, Vol. 21 Pt. 2, No 59

Description: Author conducts her own informal survey to see how quickly the services could deliver rate quotes and how much the quoted rates would vary.

Description: As part of the SOA’s July 22, 2020, COVID-19 Virtual Symposium, Marketing and Distribution (MaD) Section Council members presented “Selling Insurance Six Feet Apart” with insight into emerging sales and marketing processes, challenges, and opportunities for the product spaces noted

Description: This discussion looks at the extent smaller companies have adopted the practice of financing new agents and general agents as well as to what extent smaller companies make studies by individual agencies withing policy types, persistency rates, average size of policy, expense rates, and mortality rates. From Transactions of Society of Actuaries 1959, Vol. 11, No. 29 AB.

Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: This article discusses various approaches currently being used to sell term insurance over or with the assistance of the internet.

Description: This is the third and final installment of an article about using microeconomics and the concepts of embedded value to better manage and understand the profitability of direct marketing programs. The article illustrates how traditional asset share calculations are not appropriate in this case.

Description: This article discusses how a prospect passes from step to step through the sales process until becoming a customer, and how brand plays a significant role in that process.