Description: This session discussion is about the new niches in direct response marketing such as new products, database marketing and relationship marketing. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: 1993 SOA Annual Meeting, New York. This session was about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing.

Description: This session discussion is about the trends in a life insurance products in the 1980s have included graded premium whole life, universal life, excess interest whole life, variable life and single premium whole life. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: This session discussion is about pricing considerations on a GAAP basis, relationship between ROI and ROE, profit objective, effect of SFAS 96 and SFAS 97 on the emergence of GAAP earnings, pre-tax versus after-tax pricing. From Record of the Society of Actuaries Vol. 15, No. 3A.

Description: Discusses strategic pricing and product development [as employed by a niche marketer], differences in marketing and pricing between traditional and non-traditional marketing, and the reasons for differences in product and product development process between traditional and non-traditional distribution systems. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.