Description: Discussion of the selling of life insurance to the middle income market through banks and with the support of new technologies and underwriting processes.

Description: This article discusses using simplified issue underwriting to sell term insurance to the middle market.

Description: The Distribution Channels: Part 1 -- Agent Channels provides general information on agent distribution channels covering a high-level perspective of members and the pros and cons to insurers.

Description: This article states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer, and 20 percent to creative strategy and execution, still applies in an internet world. The article reviews the 7 deadly sins of direct marketing.

Description: This articles looks at how life insurance companies can profitably address the middle market.

Description: This article looks at how insurance companies are viewing the use of the internet for sales purposes in these early days of the development of this market place.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: Tips for startup insurance companies.

Description: The article offers a discussion about future products, distribution, insurance laws, and contracts. Some ideas might not be possible today, but it is offered as food for thought.

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.