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Direct Marketing:The Mathematics of Tests
Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct marketing test programs. Marketing and distribution;Statistical methods; 10049 6/1/1999 12:00 ...- Authors: H Lund
- Date: Jun 1999
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance