Description: This article discusses using simplified issue underwriting to sell term insurance to the middle market.

Description: This article states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer, and 20 percent to creative strategy and execution, still applies in an internet world. The article reviews the 7 deadly sins of direct marketing.

Description: This article notes the available pulications from Hank George, an underwriting expert, that will help keep you up to date on the subject.

Description: The Distribution Channels: Part 1 -- Agent Channels provides general information on agent distribution channels covering a high-level perspective of members and the pros and cons to insurers.

Description: This articles looks at how life insurance companies can profitably address the middle market.

Description: This article looks at how insurance companies are viewing the use of the internet for sales purposes in these early days of the development of this market place.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: This article looks at the public's difficulty in recognizing what they need to achieve financial security and how the insurance industry's products fulfill those needs.

Description: Tips for startup insurance companies.

Description: This article is a summary of interviews that were conducted with independent life insurance agents earlier this summer that describes their thoughts on the changes, challenges, and outlooks on selling life insurance during the COVID pandemic.