Description: This article discusses the use of product databases to increase response rates from direct mail campaigns. The concept includes renting name lists for a year, appending demographic information, and using a model to better target prospects.

Description: There are two key trends in the preneed and final expense insurance market, the first being small independently held preneed insurance companies presenting attractive acquisitional benefits and secondly, changing consumer attitudes may drive increased final expense activity in the future.

Description: Research managers from prominent non-traditional marketing companies discuss: Structure and composition of research units, methods currently used to conduct research, and specific examples of activities. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: Discusses markets, how they were affected over the years by changes in tax laws, plans of insurance, pre- and post-sale illustrations, underwriting, field compensation, and administration. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: From a panel discussion session at the Spring regional meeting of the Society of Actuaries held in Atlanta, Georgia, May 24-25, 1999 Panelists discuss two of the measurements actuaries are using to evaluate direct response products: customer lifetime value and embedded values.

Description: 1999 SOA Annual Meeting, San Francisco. Presenters examined alternative marketing methods that bridge buyers and sellers. Subjects discussed: 1. Work-site marketing. 2. Nontraditional marketing survey presentation. 3. Marketing through property and casualty agents.

Description: 1999 SOA Annual Meeting, San Francisco. Presenters discussed ways in which nontraditional methods of distributing insurance products are continuing to evolve and offered their views on where that evolution may lead for the industry.

Description: Panel discussion from the April 1982 Society of Actuaries meeting in Houston on the topic of the financial services industry and its response to inflation and deregulation. Topics included: 1. Industry reconfiguration, relative competitiveness of various segments of the industry. 2. New products and technological advance 3. Impacts on the life insurance industry. a. Bank marketing of insurance products b. Investment and bank products marketed by insurers

Description: Presented at October 1985 Annual Meeting. Discusses the regulatory environment, investment crossover opportunities, types of distribution alternatives, corporate culture obstacles, agency only versus risk sharing opportunities.

Description: This discussion at the SOA 1968 Philadelphia Regional Meeting looks at research on agency operations and actuarial involvement.