Description: This article is a short summary of an essay on using microeconomics and Embedded Value concepts in evaluating direct marketing programs.

Description: This article describes how Transamerica built internet based technology to support term sales through a mutual fund company and demonstrates the sales support value of the internet for an insurance company.

Description: This article discusses agent-driven direct mail marketing, the economics of this approach, and how to obtain agent buy-in.

Description: Discussion of distributing life insurance through banks.

Description: Trends in the Marketing and Distribution of Life Insurance products.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.

Description: Advocates promoting the savings aspects of cash value life insurance products.

Description: Discusses the purpose, membership, and many activities of the Non-Traditional Marketing Section, which was formed in 1984.

Description: A discussion of adjustments to the issue and underwriting process to speed up the process in order to succeed with bank distribution of insurance products.

Description: Discussion of the results of the 2009 Group Life Market Survey conducted by JHA. This annual survey provides detailed analyses of sales and market growth, across Traditional/Basic and Voluntary products.